It is an aspect from which you can obtain many resources for the development of your online store or commerce. From an approach that is characterized by being very innovative and offering more solutions in the management of your line of business than you can have from the beginning. Especially, if you are one of the people who think that you have to be with the new trends in digital marketing such as this.
Well, and to get into this current topic, EAT is the acronym that represents three of the main aspects for efficient SEO optimization: Experience, Authority and Trust. But … what does T have to do with Confidence? The explanation is simple: like many Online Marketing concepts, these acronyms come from the English terms “Expertise, Authoritativeness, Trustworthiness”.
Another aspect you should value from this moment on is the one that has to do with the nature of your own business. From this point of view, there is no doubt that in the end you will need higher or lower levels of experience in the information you offer. For example, on the websites of reviews of leisure or training companies, any content can be classified as made by an “expert” (or at least will not be penalized in terms of their level of experience), since these sites require opinions and ” daily experiences ”that do not have to come from someone who has great knowledge of the subject matter.
EAT in SEO: experience
The truth is that it is not about referring to any expert, but the content itself marks whether it has been created by someone who knows and understands what you write. For a page to rank correctly, the content of the page must be interesting for visitors, as well as original and true. That is why Google will consider an expert in the matter to that content creator who follows these rules.
The natural links you have: because if you are an authority, the logical thing is that other trusted websites in your sector link your page as a reference. Note that we have specified “natural”. If your content is good and your company has done a good job of SEO On Page, the links will arrive by themselves.
Brand Keywords: Are people already searching for your company name on Google? That’s a good indication to Google that you’re doing well.
Social networks: if your content is shared it is also a sign that you are seen as a reference.
As you see, again, we are talking about concepts that have to do with a work on your brand image in general.
It is also pure logic. Who will Google show before? A website that can be trusted or another that we have no references to? Here the key is to see how we teach Google that we are “trusted”.
We give you some ideas:
Contact information: shows clearly how they can contact you. If your business has an office, it is also good to link your profile with an address.
Secure or HTTPS page: although this is no longer important to Google, but rather that your potential clients want to have the peace of mind that your website is secure and that their information is protected.
Legal pages: yes, those that no one ever pays attention to and that many companies copy. Have your pages well adapted and easy to access. If you sell products, the same applies to your return policy.
Of course, this aspect refers to more technical aspects of the portal, such as having an SSL certificate on our portal, easy and smooth navigation (without cheating), fast loading times, etc.
The EAT metric is applied to each and every one of the portals, but it has special relevance in YMYL portals, given the nature and vital relevance of the content that is discussed in this type of portals. If your portal has been in free fall for a few months and you do not know why, you should consider implementing measures of this type to mitigate the effects of this update.
In the Google guide for evaluators indicate which are the most important factors to measure the quality of a page, these are:
The purpose of the page.
High EAT level, they define it as “an important quality characteristic”.
Good amount of quality content. With descriptive content and a good title. This requires time, effort, experience, and skills.
Enough site information or information about who is responsible for the main content.
A good site reputation and editor’s reputation.
On the other hand, that Google sees as a poor quality page one that has a low EAT level, low content quality, little amount of content for the purpose of the page. Even that the title is exaggerated or impressive. Also, have notices that distract from the main content. And that the site has a negative reputation.
Improve your online reputation and receive reviews from third-party sites. Remember that what people say about your business matters a lot.
Don’t fill your site with ads.
Show your brand and its authors, so you will gain confidence.
Cite credible sources in texts and receive links as sources for other texts.
Make sure your YMYL content is supported by scientific evidence.
Get mentions from authority sites and forums.
In general, you have to be reliable.
Do everything you can do to demonstrate your EAT.
From this point of view, it should be noted that it is not surprising that Google relies more on the pages that clearly expose their data, such as the domain owner, the location of the company, the names of the editors, etc … For example, of pages that still use an anonymous “Whois” or that simply do not expose any data.
Knowing who is writing, to whom a web page belongs and even the address of said page or company, is a factor that gives the reader confidence and Google likes that.
While on the other hand, another of the most relevant aspects that affects this topic is a good thermometer to enhance the website of our store or online commerce. So that in this way, it contributes a series of characteristics that we are going to comment on from these moments:
The first characteristic of a high-quality page is precisely a high EAT level. The list includes as complements:
• A high level of experience, authority and reliability, including the EAT of the publisher and author of the articles and information contained in the pages.
• Having a considerable number of high-quality main content.
• Have enough information about who is responsible for the site and enough information about the sale of the product or service. If the site for online sale, you must clearly specify on the home page how financial transactions will be made.
• Achieve with clear and truthful information, in addition to valuable content and friendly navigation, the positive reputation of the site.
Everything discussed can give you the basis of what EAT is and how you can make use of this knowledge to improve your rankings. Having a good quality rating on Google is a key factor when it comes to being at the top of the search results. We hope this helps you get started and start working so that your website offers experience, authority and trust in all your content.
Evaluate the contents
To evaluate our web content, we must answer a series of questions that will help us know if the information we provide meets the requirements of this new update of the Google algorithm. The main questions are the following:
Does the content provide original information, reports, research or analysis?
Does the content provide a substantial, complete, or complete description of the topic?
Does the content deliver insightful analysis or interesting information that is more than obvious?
If the content is based on other sources, does it simply avoid copying or rewriting those sources and instead provides substantial additional value and originality?
Does the title and title of the page provide a descriptive and useful summary of the content?
Does the title and title of the page avoid being exaggerated or shocking in nature?
Is this the type of page you want to bookmark, share with a friend, or recommend?
Would you expect to see this content in a print magazine, encyclopedia, or referenced book?
While finally, it must be shown that the EAT in SEO is a concept that you may not know what this latest generation concept means but it can be very useful for the development of your online store or commerce.