What content marketers can learn from Buzzfeed

Posted Leave a commentPosted in ✒ Content Marketing

Buzzfeed is still often ridiculed for his questionable journalistic quality. However, what is often overlooked is that the media portal has achieved groundbreaking success with its concept of shallow entertainment. Since this is not a mere coincidence, conscientious marketers should ask themselves the question of what lessons can be learned from this for their content […]

content marketing roi

Measure And Prove Content Marketing ROI – What Marketers Need To Know

Posted Leave a commentPosted in ✒ Content Marketing

The authors of online content for content marketing can choose from many different formats. But whether you’re creating an e-book, writing a blog post, or making a webinar, you’ll typically track different goals with different formats. And for this very reason, you should also analyze different key figures when it comes to measuring the effectiveness […]