SEO Positioning For A Web page

SEO Positioning For A Web page

Add keywords, create quality content, internal links … recommendations to follow for SEO

A web page with custom programming is safe, scalable, easy to manage by the user, but above all and the most important thing for SEO positioning is that it is completely clean of junk code and CCS left over from other web pages.

1.- Make a study of keywords

Before starting the SEO positioning, you think because terms you want to find you. If you are not clear why they will find you, you will not be able to make it easy for Google and here it is a matter of making it very easy for Google to position you as well as possible .

Google is a small child to whom we must educate, SEO positioning is how we should say who we are, what we do and why I would like to be found.

2.-Analyze your competitors

The websites that are already positioned play with an obvious advantage, in addition, if they are there it is because they have done things well in SEO positioning. Information is power , and having information about your competitors is the best you can have. Predict your next moves. Imagine how the market can evolve in the future and detect threats.

– Help you predict the next moves of the competition.

– Spot occasions.

– Help you make better decisions.

What should you do?

Step 1. Identify your competition

Step 2. Study what kpis have been used Step 2. Study their organic seo positioning

Step 3. Examine your Paid Advertising

Step 4. Study your rrss

3.- Create a web page that is a Formula 1

Create a web page with a web design that sets you apart from the rest of the competition. But above all, above all, you must create a web page without visual editors, that is Open source, custom programmed and without junk code.

Create a formula 1 to achieve success, if you go with a utility trying to win a race, then do not be surprised when you are moving away from the podium positions. Obviously it will have a higher price than creating a DIVI or any other visual editor but once you have it, you will not regret it because you will get results quickly.

Google is like life itself, it is not the same to drive a sports car as a Dacia and forgive the comparison, but it is so. It is impossible to be able to position a website in Google in the first positions if it contains junk code, has a simple visual editor and is not well optimized.

When someone asks us for a quote saying only, I want a website. This business will last a maximum of six months because he does not know what he is buying. A web page is your work tool, the one that is going to make you earn money but if from the starting point it is going to ask for something as if they were potatoes, you will decide only for the price and you will have that, potatoes.

There are those who consider that I better save that money, but ask yourself: How much would you be willing to invest to be in the first places of Google and thus have order requests or purchases?

We are making an investment to start with the starting box with an advantage, because if we do not start with this basis, we will not achieve our objectives. A utility will never be a formula 1 for many extras that we want to add later.

4.- Quality content

An important part for SEO positioning is the content you are going to include on that website or the descriptions of the product sheets if it is an online store. Content is king in Google so your website must do what it takes to position itself and this requires quantity and quality of content.

If you are going to include three lines for each service, Google is not going to know that you want to position yourself by those terms, remember that Google is like a small child that you must give the information as much chewing as you can. To achieve success and position ourselves first, we must create a good base, from there everything will be easier.

5.- Responsive version

Nowadays not having a responsive web page is something of a sacrilege, but in case some sailor is confused, to position a web page in the first positions of Google you must have your web page fully optimized.

Google today penalizes those web pages that are not in a responsive version, so it is a sin not to have this point fully optimized.

SEO Positioning For A Web page

6.- A hosting that helps you SEO positioning

Never choose a shared hosting , there are web development companies that rent a virtual space and chop it up, creating hosting where they earn some money but are offering you a very poor quality product.

Use a company specialized in hosting like Loading, CDmon, Profesionalhosting , etc … but as long as it is directly with them because there are web design companies that sell you a shared hosting and you can get a penalty from Google that can be very expensive.

You can lose work and investment for a long time because they penalize a company that shares hosting with your company. Hosting is a very small expense with a very large performance.

Once we have the website created

1.- Captivate your buyer person

We must generate authentic content that retains your target audience on your website to have the least rebound effect and of course so that if this content is found interesting, it can be shared with other users, come on, the word of mouth of a lifetime.

In the world of search engine optimization, “size matters” just like in other parts of life. The articles began to be made with 500 words for Google to consider them of quality, today we have the bar in 1,000 words, but if you go to 1,500 or 2,000 you will be marking a point in your favor as long as it is quality content.

Google has given more value to extensive content, if you examine the SERP you realize that betting on long content, creating combinations to generate possibilities to index keywords in the Top Twenty, being able to index hundreds of keywords with a single article.

For this article to succeed, it must be very complete content that is relevant to the topic we are playing because if not, as is logical, we will be managing to create the rebound effect, which is going to be a very negative signal for Google. That they continue reading us allows us to obtain a better seo positioning in search engines.

2.- Optimize images

A picture is worth a thousand words, you will have heard this phrase thousands of times. For SEO positioning this is so, according to the latest SearchMetrics study , in the last year the number of images per blog post has increased by 25%. Nowadays many people search directly in images and not in results, therefore, so that they find you when someone searches for images you need them to be well labeled .

3.- Label the content

We have to use a structure where we order and classify the information as best as possible, do not limit yourself to a number of labels, here are some recommendations:

4.- The h1 must be the title

If you sell pears, do not put apples to advertise, if you want the post to be clear to Google, then make it easy for yourself and match the H1 with the title of the blog article, this will give it a lot of strength and make it more logical for Google.

5.- Add keywords at the beginning

To obtain a good OnSite seo positioning is to add our keyword in the first or second paragraph of the content, if you have any Toast plugin it is what it will first tell you and this is so because Google gives a lot of importance to the content that appears in the First 100 words of the content.

6.- Create a content calendar

We need to carry out a content calendar to be clear in advance what they are going to be and to create what may be the most interesting topics you can develop as well as create content that adds value.

If you must spend a week making a good article, do it, it will be the best investment you make to improve your personal brand.

As discussed at the beginning of this post, content is king in Google and to position yourself organically in the top positions you must give Google what it wants, quality content and well structured as well as an inbound marketing campaign .

7.- Optimize the title for SEO

The title that you are going to index in the Google search engine, or, in other words, the title that will appear in Google searches. What if it is convenient that you take into account the choice of this title because it is one of the most essential factors of the On Page seo positioning.

In the title we can put the keyword in 3 places:

1.- On the left. It is the most widely used and ideal for On Page seo positioning

2.- In the center. Not bad.

3.- On the right. It’s not the best option.

8.- Loading speed on the website

The loading speed of our page is a very important SEO positioning factor, for us it can be imperceptible two seconds but Google penalizes for it. There are many tools to examine the loading speed of a page, but they recommend Pagespeed .

Tips for optimizing loading speed

1.- Compress the images to the maximum.

2.- Use Amazon CloudFront as CDN.

3.- Use Cloudflare to improve DNS administration, security and loading speed.

4.- Unify all CSS and .js in a single file

9.- Links off page

The interlinkin or internal links is very important within a web page so that Google understands the relevance of each section, but there are many more reasons.

1.- Because we create relationships and ties with other websites or blogs in our area.

2.- Well, it makes it easier for Google to identify the theme of the article thanks to these relationships.

3.- Because it adds value to the content and complements it.

10.- long URLs

You must use friendly URLs, this is an aspect of seo positioning in search engines is basic, for this most of the time we use short URLs, however if we use long URLs and with a more natural format it can also help us a lot. The theory of constructing the URL with a maximum of 5 words is fulfilled in four of the first five results.

11.- Share content

If you facilitate that the contents can be shared on Social Networks we will be able to attract social traffic and make our content known to considerably more people. The most functional way to share content is through:

– Share bar on Social Networks.

– Share images on Social Networks.

12.- Synonyms and related keywords

Introducing synonyms for our main keyword and related keywords makes content more natural. Google has a database of synonyms by language and is able to locate them and see the relationship with the other terms of the content.

13.- Natural and creative Linkbuilding

Most of classic link building strategies are falling as if it were a house of cards but there are other absolutely natural strategies with which we can achieve high quality links that will lift us to the first positions of the search engine, and that with this we achieve increase domain authority.

It is true that there are Black Hat search engine optimization techniques that still work but if you know me you will know that I always spoke about White Hat SEO techniques, because I do not want you to have problems tomorrow if you continue my advice. These are the most effective link building strategies:

– Create impressive content and that causes the Wow effect you will have taken a huge step to achieve fully natural links, and many of them will be from highly authoritative domains.

15.- Thank you for mentioning

There are two very interesting tools to find out who is talking about you:

Open Site Explorer . Examine your website with the Open Site Explorer tool and click Just-Discovered on the left menu, you will see the people who have recently linked to your website.

Google Alerts . It is one of my brand monitoring tools. You must add all the forms with which you usually appear, they are usually 5 to 10 different combinations.

If you have reached this point, it is that you liked this article and found the information we have provided interesting. They are Seo services guru , a seo agency that can help you capture the top positions in Google. As an online marketing agency , they can also help you develop a digital marketing plan, manage sem campaigns , social networks or with ideas to improve communication to generate more sales and retain your target audience.

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