Many are the questions that surround the world of web positioning. SEO ( Search Engine Optimization, for its acronym in English) is a discipline of digital marketing based on positioning websites on the first pages of Google organically.

This process is complex and requires very specific techniques and practices that, if not developed correctly, can trigger a Google penalty or even the disappearance of the web.

This leads to few people develop efficient positioning techniques and decide to hire the seo services of a professional. However, and due to the technical nature of SEO, there is much ignorance about how a positioning strategy is developed, how much it costs and how long each project will last.

SEO consultant

What is SEO? And an SEO consultant?

1. What is SEO?

SEO, “Search Engine Optimization” for its acronym in English, includes the set of techniques and practices for optimizing web pages aimed at improving the positioning of a site in search engines such as Google or Bing. If you need more information about the SEO concept, visit this article.

2. What is SEO for?

SEO campaigns are generally intended to increase the average position of a web page for a specific search result. The better a web positioning strategy is executed, the more likely that website will appear in the first search results.

3. How much does SEO cost?

While SEO itself is completely free; since it is based on obtaining organic traffic through content generation, internal optimization and the quality of incoming links (among others); If you decide to hire a professional or agency the prices of an SEO positioning campaign would vary depending on each professional. Agencies are generally more expensive than freelancer consultants and the collection method is usually established by project or by hour worked.

4. What is the difference between SEO and SEM?

The SEO groups all the strategies focused on achieving greater organic visibility in Internet search engines while the SEM comprises the set of digital marketing actions that result in a growth of traffic to a particular website. The main difference between SEO and SEM is development time. While an SEM campaign, such as PPC (Pay Per Click), can be extended for an average period of 1-3 months generating almost immediate results, SEO campaigns last between 6 months and a year depending on the magnitude of the draft.

5. What is an SEO consultant?

An SEO consultant is a digital marketing professional specialized in web positioning. Among its main professional skills include search engine optimization, content generation, web analysis or web design.

6. How much does an SEO consultant charge?

The salary of an SEO consultant will depend on various factors such as accumulated experience, knowledge, level of previous projects or work area. The vast majority of SEO consultants work by the hour or by project. The price range per hour in Europe can range between € 10-100 while in South America this figure can range from $ 5-65.

7. When should I hire an SEO consultant?

The task of positioning a website can be complex and require professional help to avoid penalties or errors resulting from bad management. If you are not sure about what techniques to use or how to work the positioning of a website, the best option is to let an SEO consultant take over the project.

8. How long is an SEO campaign?

The duration of an SEO campaign will vary depending on the volume of the project. Variables such as the competition rate, web density or urgency level can determine the duration of a project.

9. What is the structure of an SEO campaign?

All SEO positioning projects are structured in several phases, these phases will depend on the initial state of the web and are the following:

  • Web Audit
  • Technical SEO
  • Content and Structure
  • Linkbuilding or External Link Generation

10. What is an SEO audit?

A web audit performs a complete analysis of all the points that affect search engine positioning to a greater or lesser extent.
Detects the problems that affect the positioning of your website such as: duplicate content, broken links, accessibility and navigability problems, absence or lack of relevance of metadata, failures in the architecture of navigation and structure, performance problems and configuration of the servers, spam in the content, etc.
I hope, I have clarified all (or most) of your doubts. If you need more information you can contact us through our contact form.