In case you want to attract more traffic to your site and promote your brand, quality YouTube SEO content is the way to go.
When working on the rankings of your search engine, the use of videos as part of your general marketing plan should no longer be a last minute idea.
According to the blog of Jeff Bullas, in case you want to attract more traffic to your site and promote your brand, quality video content is the way to go. The process of creating videos for your company, you should pay attention to YouTube SEO.
The video platform is now the second largest search engine (next to Google) where more than 3 billion video hours are seen per month. In the same way, it should be taken that it has more than a billion unique monthly visitors.
Also, YouTube content now reaches more people 18 to 49 years of age than television networks.
So that we present below 4 highly effective YouTube SEO tips.
According to the Bullas portal, as well as to create any piece of written content for your website, you must conduct keyword research before making videos.
The easiest way to do this is to verify if the chosen keywords have YouTube results.
As a general rule, Google shows several video results that include procedural reviews, tutorials and anything fun or related to sports and fitness.
You can also visit YouTube directly, enter your preferred keywords and check the platform’s automatic suggestions. At the same time, work with Google Trends to discover the search volume of your potential keywords over time.
In this way, you will know if people are interested or not in your ideas of YouTube SEO content.
Although this suggestion may sound like a no-brainer, this should be part of your YouTube SEO planning process.
To get the attention of your target audience, it’s worth knowing what they’re interested in. According to Entrepreneur, you must find out what makes your audience work.
You can do market research on your own without having to spend money. Here are some tips:
Interview people face to face or through your brand’s Facebook page Conduct online surveys Use Google search to gather more information from the audience from free and credible sources.
Try the title of your YouTube video in a similar way to how you treat the headlines of your blog posts since people notice the titles of the videos first; make sure you keep your promise.
This means that you should not trick your audience into watching a video that is different from the title. If you do this, your ranking will suffer over time.
You must have at least 5 words for the title of your video; In addition to optimizing the number of words for your site, do not forget to incorporate the keywords you have researched.
So that your videos have a higher rating, it is better than your keywords are the first words for your title.
When writing a video description, be sure to describe what the YouTube video is about clearly.
People are not the only ones who rely on your descriptions to get an overview of your YouTube SEO content; Search engines, especially YouTube and Google, will also index them.
Place a link to your site at the top of your description. This will help your website to be classified as well as attract more traffic to it.
The description of the video must have a length of at least 250 words.